Challenge Your Mindset
Challenge Your Mindset
Embedded Files
A micro-learning video series with direct-to-inbox delivery.
A micro-learning video series with direct-to-inbox delivery.
prep_call_1_update.mp4
OVERVIEW
OVERVIEW
Our CEO asked for a learning series targeting our "Challenger Mindset" business metric.
This metric measures how well our people "respectfully challenge" our customers and is measured in our annual client-survey.
The result: a micro-learning video series delivered direct to learners' inboxes.
TOOLS USED
TOOLS USED
Adobe Photoshop
Adobe Illustrator
Adobe Audition
Camtasia
Internal Video Hosting Platform
WHY HIGHLIGHT THIS?
WHY HIGHLIGHT THIS?
To create the series, I pushed the limits of Camtasia to create stop-motion, animated videos.
The visual theme is highly stylized and modern—and a little bit weird. That coupled with energizing music, my engaging voiceover, and a succinct impactful script resulted in fun-to-watch, digestible, and memorable videos.
BY THE NUMBERS
BY THE NUMBERS
For context, this was not a required training; it was completely voluntary.
47% open and clickthrough rate for emails
2100+ completions (of 4500 employees)
The Challenger Mindset metric grew from 88.1 to 90 year-over-year
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