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Simulating real sales conversations in a unique way.
Simulating real sales conversations in a unique way.
OVERVIEW
OVERVIEW
To fit our hybrid work environment, I created our first sales eLearning materials. Since this audience at Slalom notoriously disliked self-directed online learning, I had to make it stand out.
A sales colleague had once led a training called the Client Zone...and so the idea was born.
TOOLS USED
TOOLS USED
Adobe Photoshop
Adobe Audition
Adobe AfterEffects
Camtasia
Articulate Storyline
Articulate Rise
Client Zone Example.mp4
WHY HIGHLIGHT THIS?
WHY HIGHLIGHT THIS?
Having a conversation is essential for practicing and applying sales learning. When translating this to eLearning, building an engaging simulation is one way I help my learners exercise this skill. Instead of creating an experience that might feel corny or old-fashioned (e.g., using mentors), I decided to break reality to enforce a real feeling.
These forays into the Client Zone are just one part of the learning series. I created five standalone eLearnings focused on key aspects of our sales approach.
Even though I had a primary stakeholder, discovering the behavior change, relevant internal philosophies, existing resources were all challenging on this very abstract project.
structured_convos_rise.mp4
TANGENTIAL LEARNING
TANGENTIAL LEARNING
To create a more clear sales learning ecosystem for our learners, I also defined and refined our partner sales learning.
I made an interactive video series, an onboarding eLearning, video podcasts about each partner, and a SharePoint resources.
Selling with Partners Example.mp4Page updated
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